Weaving a rebrand for Renfrewshire

The Brief
With a tight turnaround to bring this rebrand life, myself and the Cole AD team worked closely with the Chamber and their main stakeholders to devise a clear design strategy for the new brand. It was important to everyone that the rebrand not only honoured their sense of pride in Renfrewshire’s history, but was forward-thinking and modern, with a strong sense of place.

The Concept
Centred around the theme of weaving. The new identity features vibrant patterns inspired by the rich manufacturing and textile history of Paisley, with a nod to the variety of businesses within the Chamber community. The brand patterns can be tiled, drawing on the artistry of the traditional Wally tiles further cementing both the sense of place and playfulness. Elements of the patterns are combined to form the letter R, which acts as the central logo mark.

The Website
As part of the re-brand process we also transformed their website and members portal. It was important that the new website reflected the vibrant new brand and allowed the Chamber to easily promote events and drive memberships as well as improving the online experience for existing Chamber members. Through member focus groups we explored what functionality was important to their user journey, and worked closely with Rubi CRM to help create a members portal that felt more integrated into the main Chamber website.

The Result
Working collaboratively with the Chamber I was able to feedback, refine and explore several avenues, allowing us to create a final solution that went beyond what the Chamber team had initially imagined. Resulting in a brand that feels more engaging, vibrant, and aligns with the modern image the Chamber of Commerce aims to convey. The new website saw an increase in engagement and traffic for both existing members and prospective members. Helping existing members to feel more connected to the Chamber community whilst generating a rise in new memberships.