Gym Juniors
Cartwheel worthy campaigns for a new gym launch
Looking to open their second venue in Bromborough, Gym Juniors reached out for help launching the new gymnastic focused venue, expanding on their existing venue in Edinburgh. Together we helped navigate the launch, offering support across various design, marketing materials and signage, whilst adhering to a strict budget.
+ Creative Direction
+ Graphic Design
+ Signage
+ Marketing
My Role
Lead Designer
Creative Direction
Bouncing Ideas
Our first challenge was to inject a sense of fun and movement into the existing branding, with a strict budget and quickly approaching launch date. Teaming up with our Marketing Manager, we create a clear marketing strategy for promoting the launch on social media through targeted ads.
Plan in place, I created a bank of assets that included utilised stock photography and type based designs with cartoon inspired accents. Adding the sense of movement and playfulness the existing branding was missing. I embraced the existing logo style to create fun type arrangement that could be used as a stand alone graphic, in the absence of suitable photography.
While social media was always going to play a big role in the launch, we also worked with Gym Juniors to create a range of designs for outdoor and interior signage as well as flyers and posters.
The Result
Our social media activity helped us to build an audience in the new gym location and optimise content whilst boosting awareness of the gym, resulting in a successful launch date and an engaging audience for future content.
