Renovating the customer experience
The Kitchen Depot
The Kitchen depot pride themselves on being a family owned business, manufacturing all of their kitchens in the UK. In need of help to overhaul their customer experience, we designed interior and exterior signage, to first transform their customers showroom experience. Before building a custom website, allowing us to transform the online experience, drive sales and showcase their passion for creating beautiful and functional kitchen spaces.
+ UX & UI Design
+ Editorial
+ Signage
My Role
Lead Designer
UX Designer
The Team
Simon Alderson
Daniel Sheridan
Drew Reilly
Morgan McDonald
Rush Johnstone
Website Brief
The focus: creating a slick digital experience that showcases their portfolio of kitchen ranges on both desktop and mobile without compromising on user experience. It was an important part of the process to consider how the Kitchen Depot team would update and maintain the site, building in features that would allow them greater flexibility and control over how the site looks and feels in the long-term.
The Website Process
Working closely with the Kitchen Depot team, we successfully created a online experience that better represented the high quality ranges on offer, making it easy for customers to browse and customise their kitchens, locate their nearest showroom and book a design appointment. This project was a big undertaking, but the improved website now offers a better experience for both customers and internal teams, with the marketing team trained to maintain it effectively.
Showroom Experience
As their franchise opportunities grew, the Kitchen Depot were looking to revamp their interior and exterior signage within their showrooms. We optimised their existing logo for use on large exterior signage and built on their existing brand assets, to develop creative interior signage and wall graphics. Successfully creating a cohesive look across all of their showrooms UK wide, that was adaptable. Making it easy for franchise owners to implement regardless of their showroom size. We also helped to streamline the internal processes by designing a product manual and brand guide that could be supplied to all franchises.
The Result
The improved user experience and backend considerations meant that the Kitchen Depot Team felt more in control of their website as well as improving traffic to the site, with customers engaging more with the website content.
