Warmify: A new way to access fully-funded energy upgrades
Agility Eco
Designing a trustworthy digital experience to help UK households access fully funded energy upgrades for their homes.
+ Creative Direction
+ UX Design
+ UI Design
+ Accessibility
My Role
Designer
Challenge
AgilityEco needed to rebuild and rebrand its energy support scheme - formerly GrantMe - to help UK households access fully funded upgrades like insulation and solar panels. The main challenge was trust: audiences were sceptical of offers that sounded “too good to be true.” The new website had to feel credible, human, and easy to use across devices, while serving both household users and industry partners. Delivering a frictionless, mobile-first experience was key.
Human-centred design
We began by mapping user journeys to understand the points of friction in the original experience -unclear eligibility, overwhelming information, and a lack of visible credibility cues. This informed a UX strategy focused on simplicity, reassurance, and accessibility.
Visual and interaction design
The interface was crafted to build trust through usability and tone, combining a clear information hierarchy with modular, mobile-first layouts that support smooth navigation. A warm, accessible colour palette of oranges and greens reinforces emotional reassurance. Consistent trust signals - including testimonials, accreditations, and partner logos - strengthen credibility throughout the journey. Designed to WCAG 2.1 AA standards, the experience ensures inclusivity and confidence for all users.
Diagnostic tool
A key feature was the introduction of a diagnostic tool that lets users enter basic, non-personal details to check what grants or funding they might qualify for. This low-barrier interaction gave users useful guidance before any contact form, helping to build comfort and trust early in the journey.
Technical and strategic build
The site was fully rebuilt on Umbraco CMS and hosted securely on Microsoft Azure, enabling flexible content management, robust performance, and long-term scalability. Post-launch, we ran an enhancement phase to analyse user behaviour and refine key flows for clarity and conversion.
Outcome
Warmify now provides a seamless, trustworthy user experience that increases engagement and builds confidence among vulnerable audiences. User feedback highlights its warmth, clarity, and ease of navigation - positioning Warmify as a credible, scalable platform that helps more people make their homes energy efficient and comfortable.
