Rebranding a 100 year old business
Gillespie & Anderson Accountancy
G & A are a well established accountancy practice, based in the heart of Glasgow that can trace their roots back to 1923! Approaching their 100th year in business, it was time to refresh their existing branding with a new identity that better represented them as a firm.
+ Branding
+ Creative Direction
+ Graphic Design
My Role
Lead Designer
The Concept
Feeling that their existing logo did not best represent them as firm, or resonate with their long-standing client base, the aim was to give G&A a modern refresh, whilst still honouring their traditional roots and values.
G&A believe in partnership, going above and beyond for their clients with passion and knowledge. Therefore the new brand is designed to capture this ethos. It is professional, simple, bold and sophisticated. Pairing classic typography with a strong colour palette and grid style support graphics. The brand draws inspiration from the Scottish heritage of the firm and the grid-like graphics are a direct nod to building they have occupied since the firm was founded. As well as grid-like streets of Glasgow they have serviced for 100 years.
